Our Story
Building a World of
Consistent People
We believe small, daily actions shape extraordinary lives. Consist was born from this conviction.
We believe small, daily actions shape extraordinary lives. Consist was born from this conviction.
Founded in 2023 in Tokyo, Japan, Consist grew from a simple frustration: every habit-tracking app on the market was either too complex, too gamified, or too overwhelming. We wanted something different.
Our small founding team — productivity coaches, designers, and engineers — had all experienced the same cycle: download an app, get excited for a week, then abandon it when life got busy. We knew the problem wasn't motivation. It was friction.
We set out to build the simplest possible mirror for your daily effort — something that shows you exactly what you're doing, without judgment, without noise, and without distraction.
Today, Consist is helping thousands of people in 40+ countries build better daily routines. Not because we have the most features, but because we have the fewest unnecessary ones.
"We didn't need another feature-rich app. We needed a simple mirror that reflects your daily effort back at you."
— Hiroshi Tanaka, Co-founder & CEO
Four pillars that guide every decision we make — from product features to how we respond to emails.
We ruthlessly remove complexity from habit tracking. Every feature earns its place or gets cut. Simple tools get used; complex tools get abandoned.
Every feature in Consist is grounded in behavioral science and habit research. We read the studies so you don't have to — then we build accordingly.
Your habits are personal. Your data is yours — never sold, never shared, never used for anything beyond making your experience better.
We grow together. There are no leaderboards, no comparisons with strangers. Your only competition is who you were yesterday.
A small, focused team of habit enthusiasts, designers, and engineers working from Tokyo.
"Former productivity coach, serial habit experimenter"
"UX designer obsessed with friction-free experiences"
"Built 3 startups before finding his flow with Consist"
"Turned a 365-day streak into a life philosophy"
Real impact from real people building real habits.
Consist has been featured in leading publications around the world.
Whether you're curious about our mission or ready to start tracking, we'd love to have you.